Ti(RED)

My friend Bryan F. was wearing a message-tee the other day with simply the word "Ti(RED)" on it.  At the time, I thought, well, that's a little overboard on a notion of riding the world of AIDS.  Then the three most Ti(RED) icons of our times (Bill "Hey, I no longer work at Microsoft" Gates, Michael "Apple should just return investor's money" Dell, and Bono "No innovation since Boy" ... Bono) show up and try to peddle Dell PeeCees.  Well, it's now painfully clear that corporations (Bono included) who have to brand consumer products and reach into consumer's pockets in order to help out the world's needy is quite a "Ti(RED)" notion.

Dell and Microsoft get official with (PRODUCT) RED gear - Engadget

We knew Dell and Microsoft would be giving some of their gear the Bono treatment this week, but the two companies and the AIDS-in-Africa relief project unveiled their partnership in style today at Davos.

Powered by ScribeFire.