Microsoft's Mojave Project
by
scott
—
last modified
Jul 30, 2008 10:07 AM
Such a great summation of everything that's wrong with Microsoft's attempt at selling Vista to XP users.
Call Me Fishmeal.: “The Mojave Experiment:” Bad Science, Bad Marketing
Call Me Fishmeal.: “The Mojave Experiment:” Bad Science, Bad Marketing
The Pepsi Challenge Effect: “The Pepsi Challenge” was a blind taste test that Pepsi overwhelmingly won (again, from Blink). Yet, most people still drink Coke. Why? Gladwell’s thesis is that a single sip of a soft drink is very different from drinking a whole can, which is the smallest unit most people imbibe. Pepsi usually wins the challenge because it's a sweeter drink, and initially people respond to this extra sweetness. But after drinking a can, Pepsi becomes cloying.
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